Google Business Profile Suspensions Are Rising: What Small Businesses Need to Know

, Posted in Google Recognition by .

Small Business Marketing – Dealing with a Suspended Google My Business Profile

Small businesses relying on Google Business Profile (GBP) for local visibility are facing an uptick in suspensions. As more profiles are being suspended, the wait time for appeals has surged from five days to over five weeks. This trend is causing frustration among business owners, especially as GBP is a primary tool for lead generation.

What Causes Suspensions?

Suspensions often occur when Google detects discrepancies in a profile’s details or suspects violations of its guidelines. Common reasons include inconsistent business information, fraudulent activities, or an inaccurate business address.

The Growing Issue for Small Businesses

February saw a significant spike in forum complaints related to suspensions, marking the highest levels since last August. This issue is even more pressing for businesses dependent on local SEO, as a suspension can directly impact search rankings and customer engagement.

What Should You Do If Your Profile Gets Suspended?

  • Avoid Making Changes: While waiting for your appeal to be processed, refrain from editing your Google Business Profile. Modifications can delay the process further.
  • File an Appeal: If your profile is suspended, file an appeal via your Google Business Profile dashboard. However, be prepared for a lengthy wait time.
  • Stay Updated: Keep an eye on updates in Google’s help forums, where many businesses share their experiences and solutions.

For small businesses, maintaining an active and compliant Google Business Profile is critical for visibility. Ensuring that your profile is accurate and follows Google’s guidelines can help avoid suspensions and ensure that your business remains accessible to customers.

Why Is Google My Business Verification Important?

Before we dive into the process, let’s first understand why Google My Business verification is crucial for your business:

  • Improved Local SEO: Verified businesses rank higher in local search results, making it easier for customers to find you.
  • Enhanced Credibility: Verified listings show customers that your business is legitimate and trustworthy.
  • Accurate Information: By verifying your business, you ensure that Google has the most up-to-date details about your company.
  • Access to Insights: Once verified, you’ll have access to valuable analytics on how people find your business and engage with your profile.

Step-by-Step Guide to Verify Your Business with Google My Business

Step 1: Create or Log in to Your Google My Business Account

If you don’t already have a Google My Business (GMB) account, you’ll need to create one. To do so, follow these steps:

  • Visit the Google My Business website: https://www.google.com/business.

  • Click the “Manage Now” button.

  • Sign in with your Google account or create a new one if you don’t have one.

If you already have a GMB account, simply log in and proceed to the next step.

Step 2: Add Your Business Information

Once you’re logged into GMB, follow these instructions:

  • Enter Your Business Name: Type in your business name and select the correct category that best describes your business.

  • Enter Your Address: Provide a physical address (if you have a storefront or office) or select the option to list your service area if you’re a home-based business or provide services at customer locations.

  • Add a Phone Number and Website: These are important for customers to contact you, so make sure they’re correct.

  • Choose a Business Category: Google will suggest a list of categories. Choose the one that most accurately represents your business. This helps Google show your business in relevant searches.

  • Provide Additional Information: Add your business hours, description, and photos to make your profile more attractive and informative.

Step 3: Verify Your Business

Once you’ve entered all your business information, you’ll be asked to verify your business. Google offers several methods to verify your business, depending on your type of business and location:

  • Postcard by Mail (Most Common Verification Method)

    • Google will send a verification postcard to the business address you provided.

    • This postcard usually arrives within 5-7 business days and contains a unique verification code.

    • Once you receive the postcard, log back into your Google My Business account, go to the “Verify Now” button, and enter the code from the postcard.

  • Phone Verification (Available for Some Businesses)

    • If eligible, Google will offer to verify your business via phone.

    • You’ll receive an automated call with a verification code that you can enter into your Google My Business account.

  • Email Verification (Available for Some Businesses)

    • For certain types of businesses, Google may offer email verification.

    • You’ll receive an email with a verification code to enter into your Google My Business account.

  • Instant Verification (For Businesses Already Verified with Google Search Console)

    • If you’ve already verified your website with Google Search Console, Google might offer instant verification. This means you won’t need to wait for a postcard or phone call.

  • Video Verification (Occasionally Offered)

    • Some businesses may be required to verify by video. You’ll be asked to record a short video showing your business, such as your storefront, office space, and any signage that clearly identifies the business.

Step 4: Complete Your Profile

Once your business is verified, make sure to complete your profile. This includes:

  • Add Photos: Photos help your business stand out. Include high-quality images of your storefront, products, services, or staff.

  • Respond to Reviews: Engage with customers by responding to reviews. This helps build trust and credibility.

  • Update Information Regularly: Keep your business hours, phone number, and address up-to-date, especially during holidays or special promotions.

Step 5: Monitor Insights and Analytics

After your business is verified, you’ll gain access to valuable insights about your customers. Google My Business provides data such as:

  • How customers found your business (via search or maps).

  • Actions customers took (such as visiting your website or calling).

  • Your business’s performance compared to others in your area.

Use these insights to optimize your listing and improve your online marketing strategy.

Tips for Maintaining a Verified Google My Business Listing

  • Keep Your Information Updated: Always update your GMB profile if your hours change, you relocate, or you add new products or services.

  • Engage with Customers: Regularly respond to reviews and questions to build a positive reputation.

  • Add Regular Posts: Use GMB’s post feature to share updates, offers, and events. These posts can help you engage with your audience and appear in search results.

Protecting Your Google Business Profile

With suspension rates increasing and appeal delays growing longer, it’s more important than ever to stay compliant with Google’s guidelines. Small businesses should monitor their Google Business Profiles closely, avoid unnecessary changes during appeals, and follow up on any issues promptly to prevent disruptions in their online presence.